Product is important to customer
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When customers cherish particular products they end up paying more for that one product. This positively affects Ikea. … This statements will have a short-term negative impact on this entity, which subtracts from its value. |
Five Forces Analysis Survey |

Threat of Substitutes: Product is important to customer
When customers cherish particular products they end up paying more for that one product. This positively affects Ikea.
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