Limited buyer choice (Gap)
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When customers have limited choices they end up paying more for the choices that are available. Limited buyer choices are a positive for Gap. … This statements will have a short-term positive impact on this entity, which adds to its value. "Limited buyer choice (Gap)" will have a long-term negative impact on this entity, which subtracts from the entity's value. |
Five Forces Analysis Survey |

Threat of Substitutes: Limited buyer choice (Gap)
When customers have limited choices they end up paying more for the choices that are available. Limited buyer choices are a positive for Gap.
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