High price sensitivity

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Products with a slight increase in price will lose its market share as a non brand loyal customer would switch to another brand which offers similar benefits at the same price. …

Five Forces Analysis Survey This statement has a significant impact? Has a positive impact over the long term? Has a negative impact over the long term? Has a positive impact over the short term? Has a negative impact over the short term? This statement leads to reduced costs? This statement leads to increased costs? This statement leads to increased profits? This statement leads to decreased profits? Easy to defend this advantage? Easy to overcome this disadvantage? Difficult to defend advantage? Difficult to overcome this disadvantage? Affected Investments

Threat of Substitutes: High price sensitivity
Products with a slight increase in price will lose its market share as a non brand loyal customer would switch to another brand which offers similar benefits at the same price.

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