Strong brand names are important (Visa)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Visa. … This qualitative factor will lead to a decrease in costs. "Strong brand names are important (Visa)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. "Strong brand names are important (Visa)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statement will lead to a decrease in profits.

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