Customers are loyal to existing brands (Transport and Logistics)

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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Transport and Logistics. … "Customers are loyal to existing brands (Transport and Logistics)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Customers are loyal to existing brands (Transport and Logistics)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. "Customers are loyal to existing brands (Transport and Logistics)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.

Affected Investments