Strong brand names are important (Tetley Tea)
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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Tetley Tea. … This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. |
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Threat of New Competitors: Strong brand names are important (Tetley Tea)
If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Tetley Tea.
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