Customers are loyal to existing brands (Steel Industry Analysis)

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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Steel Industry Analysis. … "Customers are loyal to existing brands (Steel Industry Analysis)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. This qualitative factor will lead to an increase in costs.

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