High sunk costs limit competition (Starwood Hotels and Resorts)
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High sunk costs make it difficult for a competitor to enter a new market, because they have to commit money up front with no guarantee of returns in the end. High sunk costs positively affect Starwood Hotels and Resorts. … "High sunk costs limit competition (Starwood Hotels and Resorts)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. |
Five Forces Analysis Survey |

Threat of New Competitors: High sunk costs limit competition (Starwood Hotels and Resorts)
High sunk costs make it difficult for a competitor to enter a new market, because they have to commit money up front with no guarantee of returns in the end. High sunk costs positively affect Starwood Hotels and Resorts.
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