Customers are loyal to existing brands (Square Inc.)
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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Square Inc.. … "Customers are loyal to existing brands (Square Inc.)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. |
Five Forces Analysis Survey |

Threat of New Competitors: Customers are loyal to existing brands (Square Inc.)
It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Square Inc..
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