brand loyalty

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… "brand loyalty" has a significant impact, so an analyst should put more weight into it. "brand loyalty" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "brand loyalty" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.

Five Forces Analysis Survey This statement has a significant impact? Has a positive impact over the long term? Has a negative impact over the long term? Has a positive impact over the short term? Has a negative impact over the short term? This statement leads to reduced costs? This statement leads to increased costs? This statement leads to increased profits? This statement leads to decreased profits? Easy to defend this advantage? Easily to overcome this disadvantage? Difficult to defend advantage? Difficult to overcome this disadvantage? Affected Investments

Threat of New Competitors: brand loyalty

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