Strong brand names are important (Samsung)
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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Samsung. … "Strong brand names are important (Samsung)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Strong brand names are important (Samsung)" will have a long-term negative impact on this entity, which subtracts from the entity's value. |
Five Forces Analysis Survey |

Threat of New Competitors: Strong brand names are important (Samsung)
If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Samsung.
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