Strong brand names are important (Rosetta Stone)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Rosetta Stone. … "Strong brand names are important (Rosetta Stone)" has a significant impact, so an analyst should put more weight into it. "Strong brand names are important (Rosetta Stone)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Strong brand names are important (Rosetta Stone)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Strong brand names are important (Rosetta Stone)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.

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