Customers are loyal to existing brands (Restaurant)

Last Updated by Anonymous | Update This Page Flag this page Delete This Page

rating: 0+x

It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Restaurant. … "Customers are loyal to existing brands (Restaurant)" has a significant impact, so an analyst should put more weight into it. "Customers are loyal to existing brands (Restaurant)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Customers are loyal to existing brands (Restaurant)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.

Affected Investments