Customers are loyal to existing brands (Owens Illinois)
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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Owens Illinois. … "Customers are loyal to existing brands (Owens Illinois)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. |
Five Forces Analysis Survey |

Threat of New Competitors: Customers are loyal to existing brands (Owens Illinois)
It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Owens Illinois.
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