Strong brand names are important (Nordstrom)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Nordstrom. … "Strong brand names are important (Nordstrom)" will have a long-term positive impact on the this entity, which adds to its value. "Strong brand names are important (Nordstrom)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.

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