Strong brand names are important (Nestle's)
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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Nestle's. … "Strong brand names are important (Nestle's)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Strong brand names are important (Nestle's)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue. |
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Threat of New Competitors: Strong brand names are important (Nestle's)
If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Nestle's.
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