Strong brand names are important (Nestle's)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Nestle's. … "Strong brand names are important (Nestle's)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Strong brand names are important (Nestle's)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

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