Customers are loyal to existing brands (Michael Kors)

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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Michael Kors. … "Customers are loyal to existing brands (Michael Kors)" has a significant impact, so an analyst should put more weight into it. "Customers are loyal to existing brands (Michael Kors)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. This qualitative factor will lead to an increase in costs. "Customers are loyal to existing brands (Michael Kors)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.
Five Forces Analysis Survey

This statement has a significant impact?

Has a positive impact over the long term?

Has a negative impact over the long term?

Has a positive impact over the short term?

Has a negative impact over the short term?

This statement leads to reduced costs?

This statement leads to increased costs?

This statement leads to increased profits?

This statement leads to decreased profits?

Easy to defend this advantage?

Easily to overcome this disadvantage?

Difficult to defend advantage?

Difficult to overcome this disadvantage?

Affected Investments