Customers are loyal to existing brands (GAP Inc. )

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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect **GAP Inc. **. … "Customers are loyal to existing brands (GAP Inc. )" has a significant impact, so an analyst should put more weight into it. "Customers are loyal to existing brands (GAP Inc. )" will have a long-term positive impact on the this entity, which adds to its value.

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