Strong brand names are important (FedEx)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect FedEx. … This statement will lead to an increase in profits for this entity. "Strong brand names are important (FedEx)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. "Strong brand names are important (FedEx)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. "Strong brand names are important (FedEx)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

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