Customers are loyal to existing brands (Facebook)

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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Facebook. … This qualitative factor will lead to an increase in costs. "Customers are loyal to existing brands (Facebook)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

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