Strong brand names are important (ECCO Shoes)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect ECCO Shoes. … This qualitative factor will lead to a decrease in costs. "Strong brand names are important (ECCO Shoes)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. "Strong brand names are important (ECCO Shoes)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

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