Customers are loyal to existing brands (Construction Industry 1)

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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Construction Industry 1. … This statements will have a short-term positive impact on this entity, which adds to its value. "Customers are loyal to existing brands (Construction Industry 1)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Customers are loyal to existing brands (Construction Industry 1)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

Affected Investments