Customers are loyal to existing brands (Art)

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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Art. … "Customers are loyal to existing brands (Art)" has a significant impact, so an analyst should put more weight into it. "Customers are loyal to existing brands (Art)" will have a long-term negative impact on this entity, which subtracts from the entity's value.

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