Strong brand names are important (Aldo)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Aldo. … "Strong brand names are important (Aldo)" has a significant impact, so an analyst should put more weight into it. This qualitative factor will lead to a decrease in costs. "Strong brand names are important (Aldo)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Strong brand names are important (Aldo)" will have a long-term negative impact on this entity, which subtracts from the entity's value.

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