Weak Brand (Wisal)

A weak brand means Wisal can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand… … "Weak Brand (Wisal)" has a significant impact, so an analyst should put more weight into it. "Weak Brand (Wisal)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs.