WikiWealth

A weak brand means The Timberland Company can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand… … "Weak Brand (The Timberland Company)" has a significant impact, so an analyst should put more weight into it. "Weak Brand (The Timberland Company)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value.