Weak R&D can slow Mars, Incorporated’s growth as competitors out-innovate Mars, Incorporated… … "Weak R&D (Mars, Incorporated)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits. "Weak R&D (Mars, Incorporated)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.