Dependance on Promotions to Drive Comps
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When a company relies on sales to drive up their revenue, they customers become accustomed to purchasing only when their favorite items go on sale. This reliance hurts sales of full priced items and decreases profits margins, because sale items bring in less profits. …
SWOT Analysis Survey
SWOT Weakness: Dependance on Promotions to Drive Comps
When a company relies on sales to drive up their revenue, they customers become accustomed to purchasing only when their favorite items go on sale. This reliance hurts sales of full priced items and decreases profits margins, because sale items bring in less profits.
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