Higher Pricing

Under Armor prices are higher than their competitors, which can increase profits and margins if they can sell the products. Higher prices are a result of brand strength. … "Higher Pricing" has a significant impact, so an analyst should put more weight into it. "Higher Pricing" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Higher Pricing" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.