Diversification
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CCE has not diversification it's product enough and faces increased risk if one of more of their customers cancel contracts.
Customer negotiation power is very high, because CCE sources much of it's business from a few suppliers. … "Diversification" has a significant impact, so an analyst should put more weight into it. "Diversification" will have a long-term negative impact on this entity, which subtracts from the entity's value.
SWOT Analysis Survey
SWOT Weakness: Diversification
CCE has not diversification it's product enough and faces increased risk if one of more of their customers cancel contracts.
Customer negotiation power is very high, because CCE sources much of it's business from a few suppliers.
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