Weak customer service hurts CIMB Bank BHD’s reputation and causes customers to flee to competitors, who are more respondent… … "Customer Service (CIMB Bank BHD)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Customer Service (CIMB Bank BHD)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.