Brand Dilution
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Brand dilution from over extension into inferior products. Could hurt profit margins and image, because customer typically pay more for products with strong brands. If the brand image get diluted, then the premium pricing that companies charge will also decrease.
Source: http://en.wikipedia.org/wiki/Brand_dilution … "Brand Dilution" will have a long-term negative impact on this entity, which subtracts from the entity's value.
SWOT Analysis Survey
SWOT Weakness: Brand Dilution
Brand dilution from over extension into inferior products. Could hurt profit margins and image, because customer typically pay more for products with strong brands. If the brand image get diluted, then the premium pricing that companies charge will also decrease.
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