Weak customer service hurts Aeon company’s reputation and causes customers to flee to competitors, who are more respondent… … "Customer Service (Aeon company)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. "Customer Service (Aeon company)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.