WikiWealth

Mature markets are competitive. In order for Shoprite limited to grow in a mature market, it has to increase market share, which is difficult and expensive… … "Mature Markets (Shoprite limited)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Mature Markets (Shoprite limited)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.