A bad economy can hurt Sainsburys’s business by decreasing the number of potential customers… … "Bad Economy (Sainsburys)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. "Bad Economy (Sainsburys)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.