The availability of substitute products hurts Promedon Integra’s ability to raise prices, because customers can easily switch to another product or service… … This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits. "Substitute Products (Promedon Integra)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.