Substitute Products (Paint industry)

The availability of substitute products hurts Paint industry’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Paint industry)" has a significant impact, so an analyst should put more weight into it. This statement will lead to a decrease in profits. "Substitute Products (Paint industry)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.