Mature markets are competitive. In order for LSec* to grow in a mature market, it has to increase market share, which is difficult and expensive… … "Mature Markets (LSec*)" has a significant impact, so an analyst should put more weight into it. "Mature Markets (LSec*)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Mature Markets (LSec*)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.