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"Reduced advertiser spending" has a significant impact, so an analyst should put more weight into it. "Reduced advertiser spending" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Reduced advertiser spending" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.