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As consumers become more aware of their health, the consumption of junk food may decrease. This could hurt the revenue of companies that produce this type of food. … "Increasing Health Consciousness" has a significant impact, so an analyst should put more weight into it. "Increasing Health Consciousness" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits.