Housing crisis lowers the company's assets and equity and makes it harder to do business in the market. Lower equity lowers the amount of money that can be loaned and thus limits the ability of the company to generate additional income from loans. Pressure on mortgages, home equity growth will slow. A major source of past revenue and profits will decrease and lead to a decrease in future cash flow and stock value. Utility companies will see less grow as the growth rate of new housing developments slows. A slowdown will also affect landscaping companies.