A global slowdown or recession will hurt all companies, but mostly those whose products sell in economies that experience the worst declines. Commodity prices will also decline, because economies slow down and the current resource supply is static; therefore, oversupply ensues. A global slowdown also affects advertising companies, which are typically very cyclical industries. … "Global Slowdown" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. "Global Slowdown" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.