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Mcdonald's and Starbucks are major competitors that offer similar kind of food items and snacks. Dunkin Donut competitors lowers market share for the company. … "Competitors Mcdonald's and Starbucks" has a significant impact, so an analyst should put more weight into it. "Competitors Mcdonald's and Starbucks" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits.