The availability of substitute products hurts Dominos pizza’s ability to raise prices, because customers can easily switch to another product or service… just checking to see how easy it is to change this page, wondering if it's suitable to reference in a uni essay, probs not. … "Substitute Products (Dominos pizza)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Substitute Products (Dominos pizza)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.