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The availability of substitute products hurts DETTOL ANTIBACTERIAL SOAP’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (DETTOL ANTIBACTERIAL SOAP)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Substitute Products (DETTOL ANTIBACTERIAL SOAP)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.