There are many competitors in the restaurant industry. Therefore, when the economy is slow, competition becomes more intense. This could lead to price cuts and profit squeezes that will adversely affect the industry. … This statements will have a short-term negative impact on this entity, which subtracts from its value. "Intense Competition - Restaurants Industry" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.