The availability of substitute products hurts Charles and Keith’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Charles and Keith)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Charles and Keith)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statement will lead to a decrease in profits. "Substitute Products (Charles and Keith)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.