losing sales to competitors that offer cheaper products
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… "losing sales to competitors that offer cheaper products" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. "losing sales to competitors that offer cheaper products" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.
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SWOT Threat: losing sales to competitors that offer cheaper products
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