Mature Markets (Boots)
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Mature markets are competitive. In order for Boots to grow in a mature market, it has to increase market share, which is difficult and expensive… … "Mature Markets (Boots)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.
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SWOT Threat: Mature Markets (Boots)
Mature markets are competitive. In order for Boots to grow in a mature market, it has to increase market share, which is difficult and expensive…
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