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Blood diamonds are also known as conflict diamonds. The diamond industry has been fighting to keep conflict diamonds out of circulation, because these diamonds helped rebel groups and governments in Africa to wage war across the continent. Diamonds are easy to obtain in Africa and they are very valuable, so rebel groups pay for their wars using diamonds.

Negative press has increased the pressure on Africa governments and consumers to avoid conflict diamonds. The loss of value decreases the allure of diamonds as a precious metal. …